A new look for Croydex

We may be fast approaching our centenary but we are definitely not stuck in our ways. We have recently launched our new logo so we wanted to let you know a bit more about our choice and what it represents. 

“As we approach our centenary, we felt it was time to refresh our logo to reflect the fact today’s bathrooms are now places to relax, take time out, and create a sense of sanctuary. We also believe that it shouldn’t be stressful fitting new accessories to give this space a personal touch and this pioneering yet practical approach is key to our on-going success and reputation for innovation.
“Croydex has changed considerably since it first began trading in 1919, and I’m delighted to unveil a new look and feel that captures how our brand continues to evolve to meet consumer needs.” (Nick McGrellis, Managing Director).
The colour palette was chosen as it represents natural calming water tones suitable for all bathrooms. From the royal navy to refreshing aqua shade these tones encompass all elements of water therefore representing the diversity of our brand. The mix of colours also signifies the varying styles and solutions that we can bring to the table.
Think bathroom’s is our motto as we think it’s important to make bathrooms accessible for all and to eliminate common bathroom issues. We have made it our mission to think bathrooms so that you don’t have too. From wobbly toilet seats to inefficient water flow, we have made it our mission to understand what we can do to make your everyday life easier.

Our choice of font is soft and approachable, which represents the family feel that our company has.
By using a calming colour palette of water tones, soft-edged font and bubbles, the new look of our logo represents our user-friendly approach to product design whilst continuing the brand imagery and values that are important to us.
What do you think of our new logo?