The Croydex Story

From the beginning in 1919, Croydex traded as the New Croydon Rubber Company. It was well known as a key supplier of household items to the ironmongery and houseware trades. Significant milestones in the history of the company were marked by product introductions, such as the ‘Sham-mix’ shampoo spray in 1934, a concept still proudly marketed and sold today. Continuing the theme of market leading patented innovations, the Twist ’N’ Lock range of suction fix storage and bathroom accessories launched in 1999 has continued to evolve, with the introduction of Twist ’N’ Lock Plus and the more recent Stick ‘N’ Lock Plus adhesive pad technology.

With a change in times, came a change in name, with the Company renamed as Croydex in 1975. The logo has evolved over the years but is still as recognisable a brand as it was many years ago.

Croydex celebrated 90 years of successful business in 2009, followed swiftly by the announcement of a new partnership with the Danish brassware manufacturer, Damixa in 2010.

From our 5-acre site in Andover, Hampshire our in-house design team create leading edge, innovative new products with manufacturing partners, including the design of the unique Flexi-Fix fixing system in 2012 that has revolutionised the bathroom accessories market. With the launch in 2014 of our Sit Tight ‘Double-Fixed’ toilet seat and our “Rust Free” Wireware in 2015, we continue to lead in product design and innovation.

Quality of products remain paramount to the business and this is evident from the emphasis we place on standards. Directly employed Quality Assurance teams span across the UK, Europe and beyond. Regular inspections are carried out ensuring that every product supplied to our customers meet the very highest of standards.

Croydex continues to prosper in these ever changing markets, not only in the UK, but across Europe, the USA and beyond, and has developed to become a recognised brand of bathroom accessories and fittings.

As a new and exciting development in 2015 Croydex were acquired by Norcros plc. Since then the company has continued to expand their product offerings maintaining a focus on unique technologies always with the end consumer in mind. 

With the centenary approaching, Croydex have embarked on a re-brand of all packaging which will carry them forward for the next 100 years. 

You can stay up to date with all things Croydex through Facebook, Twitter, Pinterest and Instagram as well as the frequently updated website news section. 


  For all media and press enquiries about Croydex, our products and services, please contact Rhian French at Three Trees and a Map PR via email