The European Water Label is a voluntary scheme and is open to all companies who manufacture or sell products in the UK that meet the criteria. The Bathroom Manufacturer's Association (BMA), the lead trade association for manufacturers of the products in the UK is the faciliatator of this scheme. 

Croydex have been actively selling water efficient shower accessories for many years and have now been recognised by the BMA with several of its water efficient shower handsets now included the Water Label. 

Offering the latest water-saving technology, each of the handsets included in the Water Label feature Croydex's innovative Eco Function. The optional water saving device reduces water usage by up to 50% compared to flow rates through the hand shower without it fitted. Simple to fit, the device is inserted into the handset or showerhead during installation and can be removed as and when required. It can be used in conjunction with most systems, excluding electric showers. 

Modern bathroom fittings are designed to be more water efficient without compromising performance. 

Water efficient products will help to save water as well as money on energy bills as the amount of water being heated is reduced. 


The Water Labels enables customers across Europe to easily compare the amount of water different products use and make informed decisions that will save them water and money. Major DIY retailers, builders and plumbers' merchants and manufacturers or bathroom products are commited to using the Water Label for all bathroom fittings. 

Thousands of bathroom products are registered with The European Water Label. Once registered, products are given a Water Label rating based on the manufacturers' product information. 

For more information and to see which Croydex products are currently registered with the Water Label Scheme please visit the BMA's dedicated Water Label Scheme Website www.europeanwaterlabel.eu  


The Water Label shows the amount of water the product uses. Products are grouped into colour-coded performance bands depending on how much water they use. The smaller the arrow, the more water efficient the product with green being the most efficient. 

The design of the label matches the ones that are commonly found on white goods and electronic products making them an easy to read product marking. 


The below logos can be found on applicable product listings.